Boi Poka
Community
Readers have always found common ground in ideas. so, Boipoka Labs Pvt. Ltd. built an app that honours that. An organised, shareable space - a bridge to people who read. Built on the belief that their bookshelf says more about a person than their social profile and that readers deserve to find their people, BoiPoka was imagined those who want more meaningful dialogue in a digital world crowded with the superficial.
A reading community that connects you to other readers and the entire ecosystem of book - publishers, authors, bookstores and more.
We were responsible for the product design of the V 1.0 app and continue to build incremental enhancements based on user data and feedback through the product cycle.
Why?
Boi Poka believes the future of reading isn't about more algorithms - it's about reconnecting the humans who make the book world magical. A place that brings a reader back to their local bookstore, every recommendation drives real foot traffic and every connection proves that community beats convenience.
That's the gap BoiPoka is built to close. And independent bookstores are exactly where that conversation should lead.
Bookstores and publishers have spent years of effort building a community. This platform helps that community stay connected in the digital era and engage fruitfully.
Building a connected ecosystem
What began as a user-facing reading experience evolved into a connected ecosystem serving readers, partners and businesses across app and web.
1. User-Facing App
MVP: Designing the core experience
Building Boi Poka from the smallest interaction to the bigger picture.
We approached the MVP as more than just a set of screens - every detail was intentionally designed, from iconography and contextual nudges to navigation patterns. Alongside establishing the core experience, we designed and introduced new features, filters and subscription modules, continuously testing, learning and iterating to create a product that felt intuitive, engaging and ready to evolve.
User-facing app: Version 1.0
Evolving the experience around how readers actually engage with Boipoka.
With the MVP establishing the foundation, Version 1.0 focused on deepening the overall user experience - refining existing journeys, introducing new features and strengthening discovery, community and personalisation. We used insights from the first version to continuously rethink interactions, simplify complex flows and create a more cohesive experience as the Boipoka ecosystem grew.
User-Facing App - Key features
Delightfulness of curating your own shelves
Making the simplest action feel effortless, even with a library of hundreds.
Adding books is at the heart of the Boipoka experience. We designed multiple ways for readers to build their digital library, from photographing an entire shelf to scanning barcodes, entering ISBNs, uploading a CSV, or searching by title and author. The experience was shaped through close collaboration with the development team, exploring technical possibilities and constraints together to turn a complex process into a simple, intuitive flow for seamless user experience.
User-Facing App - Key features
Building a community with your fellow pokas
Turning individual reading habits into shared experiences.
We designed Boipoka’s community experience to make reading more social, enabling readers to discover relevant groups, connect with fellow readers and build their own circles around shared interests. From group discovery and recommendations to invitations, chats and member management, every interaction was designed to make communities feel easy to find, join and grow.
2. Partner App
Partner App: Designed for the side behind the ecosystem
Extending Boi Poka from a reader experience into a platform for partners.
Designed to address a completely different set of user needs, giving bookstores and book clubs partners the tools to manage their presence digitally, connect with readers and create meaningful engagement. From structuring complex workflows to designing contextual actions and business-focused features, we translated the Boipoka ecosystem into an experience that was simple, scalable and intuitive for partners.
Partner App - Key features
Tools for partner growth
Designing the tools that help partners manage, engage and grow.
The partner app brings the operational side of Boi Poka into one focused experience. We have designed features around real partner needs, from managing bookstore profiles, adding and managing different admin access to publishing events, showcasing books and building connections with reader communities. Each workflow was designed to balance business complexity with the simplicity and visual character of the Boi Poka ecosystem.
Partner App - Key features
Powering community-led reading
Giving partners the tools to turn their audience into an active community.
We designed a set of community-building tools that allow partners to do more than simply showcase their books. From creating and managing groups to hosting discussions, sharing books and shelves, running polls, organising reading sprints and promoting events, the experience gives partners multiple ways to spark participation. Each feature was designed to make community engagement structured, flexible and easy to manage.
3. Boi Poka website
Boi Poka beyond the app
Creating a digital front door for the Boipoka ecosystem.
As the Boipoka ecosystem expanded, the website became an important touchpoint for introducing the product, communicating its value and bringing different sides of the ecosystem together. We approached the website as an extension of the product experience, carrying the same visual character while giving the brand a broader platform to tell its story.
Turning the product into a story
From features and functionality to a clearer picture of what Boipoka can become.
The website was structured to communicate Boi Poka through its key experiences, from organising and discovering books to building communities and sharing reading experiences. Rather than presenting features as isolated functions, we created a narrative that gradually introduces the product, its personality and the value it brings to readers.
A digital entry point for partners
Giving bookstores and partners a dedicated space within the Boipoka ecosystem.
As the partner ecosystem grew, we extended Boipoka onto the web with an experience focused on businesses and partners. The website creates a clearer entry point for understanding the platform, its offerings and the opportunities available to partners — translating a complex ecosystem into a simple, approachable experience.
Website - Mobile Version
Designed to work wherever the partner is
Taking the partner experience from desktop to mobile without losing its character.
The experience was then adapted for smaller screens, rethinking layouts, CTAs, navigation and content hierarchy rather than simply shrinking the desktop interface. The mobile version keeps the same visual language and core messaging while making the experience easier to browse, understand and act on across devices.