Festival From India

Arts & Culture Network

Festivals From India is founded by the Art X Company, made possible by British Council, and designed and developed by ArtBramha (a sister concern of the Art X Company).

Festivals From India is the first-ever online and mobile platform dedicated to showcasing thousands of art and culture festivals. Their mission is to provide festival enthusiasts and professionals with trusted information, updates, and resources on India's diverse festivals spanning genres, art forms, locations, and languages.  They create opportunities for anyone looking to build their creative organisations, chart their careers and shape their dreams. By empowering individuals to safely immerse themselves in these vibrant festivals or pursue careers within India's festival sector, they’re opening doors for creativity and professional growth.

We took care of the revamp of existing website, research & UX of new employment hub section to be integrated in the upcoming version up to February 2025..

Why?

Festivals from India had already been showcasing thousands of art and culture festivals across the country. Through our research, we identified the need for an 'Employment Hub' - a dedicated section that would transform the platform into a true one-stop destination.

Apart from this, it would digitise the revenue generated from a lot of the consultation work that they were doing for the clients already, and also add a new revenue model from subscription income generated from the employment portal.

This addition addressed the needs of both festival professionals and goers by providing trusted information, updates and resources on India’s diverse festivals spanning genres, art forms, locations, and languages.

THE WEBSITE V2.0

Festivals From India to evolve from a festival showcase platform into a comprehensive ecosystem with new revenue streams and greater value for professionals and audiences alike.

Key Features-Discovery & Accessibility

A dedicated space for festival organisers, employers, talent, and users to easily explore India’s cultural landscape, with events and festivals mapped state-wise and location-wise for seamless discovery.

Intuitive navigation, filters, and design elements ensure that users can quickly connect with festivals that match their interests, whether by art form, genre, or geography.

A visually rich interface supported by structured content makes the browsing experience engaging while remaining practical and easy to use.

By uniting all stakeholders, organisers showcasing their events, employers seeking talent, and professionals building visibility, the platform transforms into a holistic cultural hub where opportunities and experiences intersect.

Key Features-Support & Tools

Curated collection of articles, videos, and guides introduced to create a richer user experience.

Support systems for employers were integrated to solve hiring challenges and provide guidance, while the overall redesign united all stakeholders into one cultural ecosystem transforming the platform into a holistic hub where opportunities and experiences naturally intersect.

Key Features-Dedicated Spaces

Dedicated spaces for organisers, employers, and talent, each tailored to their unique needs.

Organisers can showcase events and connect with audiences and collaborators.

Employers can find and engage with the right talent through career and collaboration tools.

Talent can build visibility, highlight skills, and access meaningful opportunities.

Website Impact

Transforms the platform into a living network with dedicated profiles for organisers, employers, and talent.

Creates an Employment Hub as a one-stop space for jobs, mentoring, and subscription-driven revenue.

Enables easy discovery of cultural events with state-wise and location-based mapping.

Introduces a curated resource library with articles, videos, and guides for richer experiences.

Redesigns content, UX, and UI for a more user-friendly and visually engaging interface.

Provides employers with tools, guidance, and mentoring to solve hiring challenges.

Unites organisers, employers, professionals, and festival goers into a holistic cultural hub.