India cancer

Social service (NGO sector)

An initiative of Crusade Against Cancer Foundation which is Registered with Charity Commissioner at Mumbai under Reg.No. E 19658 (Mumbai) dated 19-9-2001- India Cancer is an effort by senior, seasoned oncologists and medical experts to bring you authentic information about cancer, from trusted sources, under one roof. It is an attempt to alleviate the fears associated with the disease and also cater to the varied needs of patients and caregivers. They have curated a comprehensive range of articles covering various cancer types and their treatments. Their monitored forum will help you share your experiences with the disease and also to gain insight from the experience of others. Support groups, recipes, resources, lists of hospitals and more have been made available to help you along your journey towards recovery. They are now further pivoting into community building initiatives.

We took care of research, strategy, UX/UI design, content, project management from inception upto July 2025.

Why?

Just about everyone has had an incidence of cancer in their family or close circle of friends and relatives. The ‘C’ word brings with it terror and a sense of helplessness born of a lack of access to information that is sensible and sound.

We felt the need for a repository of information of all types for the patient and the caregiver, that would reassure them and make them feel supported. Hence was born the idea of this portal

Searching on the internet throws up unverified links and a lot of content is heavy with medical jargon and not easily understandable increasing the feeling of discomfort.

THE WEBSITE V2.0

Our research and design thinking process over 6 months led to the execution and release of a new version of India Cancer built through 2023 to 2024 with phased enhancements which made the following capabilities available to patients and caregivers alongside social media engagement.

Key Features-Ease & Accessibility

An easy to navigate user experience for users from all stratas of society and keeping in mind their mental states while they grapple with a life changing event like cancer.

Language, colours & imagery to evoke the feeling of hopefulness. UX and visual eements that make a space such as cancer which is usually laden with fear - warmer and lighter and yet not flippant or lacking gravitas.

Connecting users to the right content made easy through navigation and design.

A forum for users to connect in real time & share personal tips & experiences as doctors don’t always have the time to clear the patients’ ongoing doubts

Key Features-Support & Tools

Easy for users to find specific communities (community building) & support groups & financial aid because they are not easily accessible

A collection of various support groups, so the users find them all in one place.

Finding the right hospital for the type of cancer made easy through the portal because it’s important to find the right treatment centre in your town.

Map integration implemented as an enhancement

Key Features-Custom Tailoring

Information on Cancer made easy to search for on the portal because patients don’t always find all credible information in one place

A library of useful articles, papers from docs & videos etc. pertaining to the specific type of cancer to make it easy for patients to do their research through credible sources

Curated recipes written by talking to community members and experts themselves since difficulty consuming food during treatment was a major pain area identified from primary research.

Emphasis on mental well being because it is often ignored in our community

Resources made available to patients & caregivers to help cope with mental struggles because the emotional journey is as important as the physical.

Website Impact

Effectively clearing Myths and Misconceptions around cancer.

90% survival if common cancers are detected early, knowing about signs and symptoms and risk factors helps achieve this

Better awareness leads to better health

60% of cancers are preventable and early detection is possible through knowledge

No of Lives saved is 4 million

Economic impact – 10 billion INR

40 million years added to productive life

The 2025 Pivot

Our constant gathering and analysis of user feedback and behaviour as well as research in the form of constant communication with community members, led us to understand that while the website was on the right track and now build and enhanced, it was time to divert our energies into on-ground community building because accessibility to a sense of physical tangible help and community was something patients & caregivers as well as non profit groups which were doing excellent work but did not have reach (or were hard to find) needed to come together through one convenor. For this we undertook the following ...